What does strategic planning have to do with web site development?
Strategic planning should be at the very core of driving decisions that will ultimately determine what a company web site should be. There should be a consistent and cohesive conceptual understanding of what the purpose of this web site is in regards to the company doing business. Strategic planning ensures that the mission of the company is clearly understood internally and shared externally with the public and intended target audiences. Many companies must first undergo a formal review of where they are as a company before consideration and direction can be given to a web development project.
