What does setting up The Cradle on a Franchisee basis entail?
Franchising today is one of the most common business models which has been adopted by some of the most well-known brands. In the US, more than 65% of the service industry revenue is achieved through ‘franchised’ outlets. Even in India, it has had significant success with established companies like NIIT, Aptech, SSI, VLCC, Shahnaz Husain, Lakme etc. A franchisor supports the entrepreneur (the franchisee) with its brand name and also vast industry/business knowledge. As a result, a typical entrepreneur has best of both the worlds, the satisfaction of running his own business and the support of a well-known large organization. Setting up a birthing center on a franchisee basis requires entering into an arrangement with Apollo Health and Lifestyle Limited as the Franchisor. AHLL will be provide the technical know-how and the franchisee will operate the business.
