What Does Qualitative Research Mean?
Qualitative research is something that is related to or something that is concerned with quality rather than numeric values. It is derived from the Middle English word producing a primary quality. It is also considered to be an important in terms of subjects, where it is divided into two different terms. One is Qualitative marketing research and Qualitative research. Quality research is mostly applied in social sciences. This kind of research generally digs into human behaviour and also the various reasons that revolve around governing human behaviour. Qualitative research is used in some of the fields like women’s studies, disability studies, education studies, social work studies, information studies, management studies, nursing service studies, human service studies and others. On the other hand Qualitative marketing research is used mostly for marketing and social science.
