What does Procter and Gamble have to offer?
Gagel stressed that his organization has capacities beyond products, and that partnerships should take advantage of these institutional abilities. For-profit organizations in food development have science resources to offer that government and nonprofits do not have access to. Gagel noted that in the Sustainable Fortification Program, Procter and Gamble used its expertise to identify the problem and to create iron-, vitamin A-, and iodine-fortified products. Although a multinational corporation like Procter and Gamble is an expert at production, distribution, and marketing, tapping into the NGO sector’s expertise in education and social marketing could increase the success of having people use the new products. How to collaborate with nonprofits to best utilize this capacity for development is the biggest step. Gagel stated that the divide between cultures (nonprofit and for-profit) can be frustrating. He noted that while for-profits want to get involved, the pathways are not always op
