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What does opt-in/opt-out mean?

mean opt-in opt-out
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What does opt-in/opt-out mean?

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A Opt-in- Means that a mobile phone user has sent a keyword to your Text Message Nation account to subscribe to receive text messages from you in the future. You can also send an email that will direct clients and prospects to a web page to opt-in. A Opt-out- Means that a mobile phone user has sent an opt-out keyword such as; STOP, UNSUBSCRIBE, QUIT, CANCEL or END to unsubscribe from your opt-in list. From this point on you can no longer send them text marketing messages, unless they opt-in again.

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