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WHAT DOES “OPT IN” AND “PERMISSION MARKETING” MEAN?

April 26, 2017mean permission marketing

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WHAT DOES “OPT IN” AND “PERMISSION MARKETING” MEAN?

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Opt-in and permission marketing mean the same thing and really apply to email and SMS (mobile) marketing. Under Australian law, you must have the person’s permission to send them email or an SMS (text message). If you don’t get their permission, this is called spamming (see above).