What does atural mean to Coleman?
According to the United States Department of Agriculture (USDA), any meat can be labeled ‘natural’ as long it meets the following guidelines: ‘During processing, nothing synthetic is ever added to the meat, including preservatives, and the product is only minimally processed.’ This definition has no bearing on how the cattle are raised or what they are fed. At Coleman, ‘natural’ also means that animals have never received antibiotics or synthetic growth hormones from birth.