What does “Natural” mean?
Thought so. Makers of potato chips–and corn chips, pancake mixes, frozen waffles, frosted breakfast cereals, ice cream and other taste tempters–think so too. That’s why the word “natural” appears so frequently on food packages these days. Marketing experts know that, for many consumers, natural equals healthful, and that healthful sells. In fact, the word “natural” on a food package may mean next to nothing because–unlike “organic”–“natural” has no meaning in law or regulation. For these reasons, the use of “natural” on food products all too often distracts attention from more important considerations. “Natural” may even be misleading if it implies that a product is free of chemical additives (often not the case) or that competitors’ products are “unnatural and therefore bad for you. Some additives, such as vitamins and minerals, are beneficial, making it easier to get certain nutrients–think of fortifying OJ with calcium. And preservatives keep foods from spoiling, which is good,
The USDA definition of “natural” is a product that contains no artificial ingredient or added color, and is only minimally processed (a process which does not fundamentally alter the raw product). The label must explain the use of the term natural (such as – no added colorings or artificial ingredients; minimally processed).
Currently, there are no set industry standards for natural cleaners. To create our line of H2Pro Natural Cleaners we set ourselves a very strict set of standards to ensure the highest quality cleaners using the safest, and most ecologically-friendly process available. PowerGreen H2Pro™Reasy-to-use cleaners are 99.5% natural, and we’re working hard to develop natural alternatives so that some day soon they may be 100% natural.
