What does natural and/or organic mean in the personal care industry?
Unfortunately, unlike the food industry’s USDA organic labeling criteria, there exist no standardized laws governing what constitutes ‘natural’ or ‘organic’ in personal care products. This means that manufacturers who use these terms can legally claim natural or organic products on the front label, but still use petroleum ingredients. Kabana has encountered competitors in the natural space who argue that petroleum is natural because it comes out of the ground. Since no regulation exists, the sole way consumers can determine whether or not a product is safe and good for them to use is to read ingredient labels and know something about ingredients to avoid. Kabana has chosen to make this easy by exclusively using simple to understand, edible grade and common ingredients that offer superb nourishment and protection for our skin and bodies as a whole. Kabana has also established a very strict definition of what constitutes ‘natural.’ In order for an ingredient to be deemed natural by Kaban
