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What does LTS stand for?

April 26, 2017lts stand

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What does LTS stand for?

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Likelihood To See (LTS). This is the measure used within the MOVE system for the size of each face / campaigns reported audience. It is derived by combining the total audience past the face (OTS) with the visibility scores for that face (VI) to determine an audience that is reflective not of everyone going past the face but only of those that will in all likelihood view the face.