What does Loyalty mean to Cathay Pacific?
FFP Online Interview with Dominic Purvis, General Manager, Cathay Pacific Loyalty Programmes With 15 years of airline experience in marketing and general management, Dominic Purvis has covered a lot of territory. As General Manager Cathay Pacific Loyalty Programmes (CPLP), Dominic manages the airline’s customer information strategy and is responsible for loyalty marketing initiatives, partnership development and database marketing, as well as day-to-day management of The Marco Polo Club and Asia Miles. CPLP, a wholly-owned Cathay Pacific subsidiary, was established in 1999 as a satellite company to manage the airlines’ loyalty programmes. Cathay Pacific’s signature loyalty and recognition programme is The Marco Polo Club. Membership is tier-based with members receiving more benefits, privileges and special services depending on membership level. Club benefits range from lounge access to excess baggage allowance and guaranteed seats. More exclusive are the ‘by invitation’ events where h
