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What Does Leading Lipstick Indicator Mean?

April 26, 2017indicator Leading lipstick mean

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What Does Leading Lipstick Indicator Mean?

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An indicator based on the theory that a consumer turns to less expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession. Also known as the “lipstick effect”.