What does it take to bring small and medium-sized producers and retail and food service distributors together?
$49,500 over 2 years, Mary Holz-Clause, Agriculture Marketing Resource Center at ISU [M2006-05] This project includes a survey of key representatives in the Iowa food service and retail food sectors to determine how individual producers and producer groups can best work with this sector. Information will be offered to producers at workshops and on the Internet. Mary Holz-Clause is program manager for the Value Added Agriculture program at Iowa State University. In that role, she assists value added ag businesses with market research, feasibility studies, business plans and other key components of business start-up and expansion. She is director of the Agricultural Marketing Resource Center (AgMRC). AgMRC is a joint project of Iowa State University, Kansas State University and the University of California that provides electronic-web based information for producers wanting to start value added ag businesses or expand existing businesses.
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