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What does it mean when someone says they only buy “brand” or “burando”?

April 26, 2017buy mean

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What does it mean when someone says they only buy “brand” or “burando”?

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“Burando” is just a cheeky way of saying “brand” like a Japanese person would. “Brand” just means one of the major acknowledged brands of Japanese street fashion. It’s the same as saying you buy “name brand” when referring to other products, as opposed to no-name or off-brand items.