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What does it mean when people talk about the ally when describing a ladybird book?

April 26, 2017book describing ladybird mean people talk tally

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What does it mean when people talk about the ally when describing a ladybird book?

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On the back cover (or dj flap) of most Ladybird Books between 1964 and 1972 there is a line which states how many Ladybird Titles had been published at that time. This information can be useful when trying to date a book or discover which was the first edition.