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What does it mean when it asks if I want to create an advert for a single country or multiple countries?

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What does it mean when it asks if I want to create an advert for a single country or multiple countries?

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It means that the advert you create will either appear in the directory listing for a single country (that you specify when you create the advert) or it will appear in the directory listing for multiple countries (that you specify when you create the advert). You should ensure that the products or services that you advertise only appear in country listings that they are available in. For example, if you are advertising bricks/tiles as part of your UK business, and you only sell them in the UK, only create a single country advert. This is because your product only exists in the UK. If someone is looking for bricks/tiles in Australia, they dont really want to be looking at a company that is based in the UK. If they wanted to buy bricks/tiles from the UK, then they would select the UK from the country list, and look there.

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