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What does it mean when a Cisco partner has a Master Specialization?

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What does it mean when a Cisco partner has a Master Specialization?

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The Cisco Master Specialization recognizes partners that have made the most significant investments in their Cisco Unified Communications or Security practice as evidenced by leading sales, technical, and services capabilities for more sophisticated, value-added Cisco solutions. The Master brand identifies the most highly qualified providers of Cisco Unified Communications and Security solutions.

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