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What does it mean that iContact is permission-based?

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What does it mean that iContact is permission-based?

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Every email sent through iContact contains a mandatory remove link at the bottom of the message. A subscriber may simply remove their email address permanently from a list by clicking the link and selecting the ‘unsubscribe’ function. The remove link may not be disabled by any user, thus every recipient of an email from the iContact system may easily and quickly opt to no longer receive emails from a list. Email addresses placed on your ‘remove list’ may not be added to your list again.

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Every email sent through iContact contains a mandatory remove link at the bottom of the message. A subscriber may simply remove their email address permanently from a list by clicking the link and selecting the “unsubscribe” function. The remove link may not be disabled by any user, thus every recipient of an email from the iContact system may easily and quickly opt to no longer receive emails from a list. Email addresses placed on your “remove list” may not be added to your list again.

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