What does it mean if one company has a differential advantage over another company?
It means that the company with the differential advantage has some kind of unique product, skill, service, personnel, reputation, track record, almost anything, really, that’s perceived by target consumers as valuable, and superior to other companies offering similar services or products. Sources I used: http://courses.uncfsu.edu/mktg610/week1.htm http://www.marketingpower.com/mg-dictionary-view1043.php The following link has definitions of differential advantage from several sources, but it’s hard to see at first. Just look for the words “Differential Advantage” in orange letters at the bottom of your screen when you get to the site, and scroll down a bit. http://en.mimi.hu/marketingweb/differential_advantage.html Hope this helps!
