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What does it mean if a company contributes to alternatives?

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What does it mean if a company contributes to alternatives?

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The BUAV welcomes all moves to develop alternative testing methods, whether the companies invest through donations to humane research charities or by establishing their own non-animal testing facilities. Unfortunately however, some companies who claim to invest in non-animal alternatives are unwilling to prove their commitment to ending animal testing by continuing to use ingredients that are tested on animals. Making a donation to alternatives research is no substitute for committing to actually end animal testing. This is why the BUAV encourages consumers to ask further questions of companies who “invest in alternatives” but have not joined the Humane Cosmetics Standard.

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