What does international research show about brand New Zealand?
a.New Zealand was ranked among the top 10 strongest country brands in the world according to marketing research firm Anholt-GMI (one thousand people in 10 nations were asked to rank countries on a series of criteria, ranging across tourism, exports, investment, culture, heritage and people). In 2006, the World Bank ranked New Zealand the easiest place to do business with. And the 2006 Transparency International Corruption Perceptions Index ranked us as 1st equal (together with Iceland and Finland) on the Least Corrupt Countries list.
