What does “humane treatment” of animals mean at Coleman?
At Coleman we think giving medicine to cattle for the sake of production is wrong. Coleman Certified Cattle grow slowly and leisurely at their natural pace, without antibiotics and added hormones. Also, we take precautionary measures to minimize undue hardship for the animals. For example, Coleman Certified Cattle are given ample feedlot space to minimize stress and prevent disease. We believe the extra measures taken by Coleman to eliminate stress from the cattle contributes to the great taste of our beef.