What does HR in the areas of hiring, retention, leadership and cultural development and training mean at IDEO?
Kelley: Our founder may have been an engineer, but the founding principles of the firm were all about HR. Back in 1978, when hatching the firm that became IDEO, my brother told me two of the defining characteristics for the new enterprise: First, he said, he mainly just wanted a place where you could work with your friends. Second, he wanted a place where no one had a boss’ boss. The “work with your friends” rule is still in full swing, in a firm with more than its share of parties, and a very active social life. One telling indicator of how well people get along is that when IDEO has leadership meetings, bringing in managers from around the world to the San Francisco Bay Area, we routinely host them overnight in our homes. I have had several guests at my house over the years from IDEO’s locations like Chicago, Boston, London and Munich. An acquaintance of mine who works for the federal government finds this arrangement “creepy,” but it seems perfectly natural because of the natural fr
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