What does HiBrasil ask of its suppliers?
To become a HiBrasil supplier, in addition to meeting the requirements above, you must have the resources to fund purchase of a small equity shareholding in HiBrasil, thereby becoming a partner in the retail venture and sharing in the profits; you must provide initial stock for the two Australian retail outlets on consignment, for which payment will be made within six months or landing in Australia – subsequent stock orders will be paid for with Letters of Credit payable in 90 days (new franchisees will pay for all orders with 90-day LOCs); and you must fund your proportional component of the HiBrasil marketing program – direct advertising and promotion of your products throughout Australian media and on the Internet, under the HiBrasil umbrella which is the consumers’ assurance of quality. Please note that marketing / advertising costs in Australia are far lower and more cost effective than you may be accustomed to in Brazil. Marketing and promotion expenditure is not a cost – it’s an
