What does Googles move into the pay per action space mean for publishers, agencies and clients?
Experts from Google and Jupitermedia weigh in. At bottom, it’s a simple concept: advertisers define an “action” — anything from a signup to a sale — and put a dollar value on it. Publishers then look over these action/payment opportunities, along with the associated ads, and decide whether or not to run any of them on their sites. Advertisers pay a publisher for each completed action, with Google taking a share of the revenue. Affiliate networks have been offering a similar deal for years. But when Google does it, there are ripples. There are implications. There are possibilities that can swamp existing companies and totally rewrite the rulebook on how to succeed with internet advertising. “We started out last summer with an early beta test,” says Google’s pay per action product manager, Rob Kniaz. “Over the past few months we’ve listened to feedback, figured out what additions people want, what tools they want. Now we’re back with a much larger beta.” At present, Google won’t name m
Related Questions
- Most publishers don’t pay a set amount for a book, but instead pay royalties based on book sales. Does that mean I won’t receive any money for my book until it’s published and in bookstores?
- What does Googles move into the pay per action space mean for publishers, agencies and clients?
- What role will clients (brands, marketers, agencies) of WPP and Google play in the program?
