What does Google think of hiring a social media consultant?
I am often asked by clients if Google would look negatively upon them using a social media consultant to get links for their websites and content. I have always done my best to explain that social media does not actually get links in the same way as you would buy them, but rather it gets the right exposure to put your content in front of the largest body of link givers on the web. With that exposure and great linkable content, you actually get natural links to your content, which Google sees as legit and good. Recently I came across an interview that Eric Enge did with Matt Cutts, that further clarified how Google feels about hiring a social media consultant to help get natural links for your site and content. Here is just a part of the interview, but it addresses using a consultant to help you succeed in sites like Digg: Eric Enge: Right, yeah. So, let’s take another example, Digg. You can get great results by getting in the homepage of Digg. Matt Cutts: Yeah. Eric Enge: And, you can
