What does goodwill mean?
• GOODWILL (noun) The noun GOODWILL has 3 senses: 1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) 2. the friendly hope that something will succeed 3. a disposition to kindness and compassion Familiarity information: GOODWILL used as a noun is uncommon.