What does good media training say about effective communication & Presentation skills?
All the big names in the corporate sector have their PR personnel go through regular media training exercises, which teach effective communication skills not only within the organization but also outside the organization. Good communication skills will ensure: • correct and consistent flow of information to the press • project a cohesive picture of the organization’s core strengths and capabilities • projects the right sales pitch, without using the usual sales hype • that your organization can communicate with the public (consumers) through press • a strategic positioning in the market through the press Media training though is sounds simple, is a skill that is acquired over a long period of time. It requires patience, clarity of internal and external focus, sharp communication skills, quick reactions and meticulous planning. In order to be successful with the press, the messaging should be done consistently with the overall goal and mission of the organization. The PR Department shou
