What does French roasted mean?
French Roast refers to “dark roast” coffees or the type of roast applied to the beans. Keep in mind that quality French Roast gourmet coffee is not harsh and bitter. Quite the opposite; the most common reasons for that harsh and bitter taste are (1) low-end (low quality) beans, (2) over-roasting of the coffee beans, and (3) grinding the coffee beans too fine for the type of coffee maker you are using. That’s why it is so very important for Farley’s Coffee, Inc. The Coffee With a Classic Taste! to use premium quality coffee beans that are French Roasted correctly. The roast of the beans must be “just right.” Roasting coffee is as much of an art as it is a science. Not all coffee roasters know how to do it correctly. Coffee beans that are under-roasted or roasted at too low a temperature will produce a bland coffee. Beans that are over-roasted or roasted at too high a temperature will taste bitter or burnt (sound familiar). Here’s another popular misconception. The darker the coffee bean
