What does “free-flowing” mean in reference to Vitamin C?
A. Free-flowing means that pure Vitamin C is incorporated directly into the formula. Many competitors must encapsulate Vitamin C and/or package their products in one-dose applications, because of Vitamin C’s instability in their formulas, and the need to protect it from exposure to light and oxygen. Our patented technology in IdealEyes allows vitamin C to remain stable in its pure form, without the need for encapsulation, delivering remarkable benefits in a creamy application.