What does excellent trade show signage look like?
It really depends on what the product is, who the target customer is and what the forum will be. Take a look at who will be at the show and who you are trying to reach. Understand what the target wants and what they like and concentrate on that only. If you are selling to brokers and buyers bring in real product and strong branding. If you are selling digital use that and show it off. The most import thing is to understand the needs of the target and hit those needs. Dont do creative just to do it make it smart and strategic.
