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What does establishing a standard and visual consistency among the sites mean?

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What does establishing a standard and visual consistency among the sites mean?

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Sites that are a part of UB will have identifying features that support the UB brand, and the make for a consistent environment through interface, structure and navigation. Those sites within an administrative or academic area will also have features to identify them as part of that area. For example, standard elements within every CIO page will identify the pages as belonging to both CIO and UB. The design challenge is to create a balance between supporting the brand, consistency of interface and navigation with meeting the specific business needs of the academic or administrative unit.

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