What does enlightened self-interest involve?”
…that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest. It has often been simply expressed by the belief that an individual, group, or even a commercial entity will “do well by doing good”. Enlightened self-interest also has implications for long-term benefits as opposed to short-term benefits to oneself. When an individual pursues enlightened self-interest that person may sacrifice short-term interests in order to maximize long-term interests. An individual may choose to forsake pursuing immediate gratification by supporting and not interfering with others’ pursuit of self-interest. An individual may have to sacrifice his immediate self-interest for the purpose of a positive relationship to a group of individuals to which he relates. F
