What does Disneys purchase of Marvel mean for the wider M&A market?
With a $4 billion purchase of Marvel Entertainment, Walt Disney Co. has today added over 5000 characters to its already abundant plethora of familiar faces. While for Marvel fans the acquisition has already raised questions as to what that means for the future of their favorite characters (Captain America teaming up with Captain Jack Sparrow, perhaps?), from a business perspective the merger raises totally different, yet equally compelling issues. First up are the issues surrounding anti-trust laws that are beginning to circulate around Disney right now. The fact is, with the Marvel purchase now under Disney’s belt, much of America’s entire animated universe is now in the hands of one massive media conglomerate and that raises the question of just how many cartoons a company has to own before the Federal Trade Commission (FTC) goes all Spider-Man and web-slings into action to call the shots? A look at Disney’s payroll really puts the near-monopoly into perspective. Alongside Warner Bro
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