What does Diageo Sales do brilliantly?
Sales at Diageo focuses on winning in two places: at the outlet and at the point of purchase. To do this we need to consistently produce compelling shopping and drinking experiences, helping consumers to celebrate life every day, everywhere. Our focus is currently on investing in the sales capabilities, processes and technologies we believe will ensure that both consumers and customers are right at the heart of our business. It’s also an important part of our work to champion the responsible consumption of alcohol by consumers.
