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What does CPM mean?

April 26, 2017CPM mean

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What does CPM mean?

2 Answers

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CPM refers to “cost per thousand” and is used by the advertising industry to describe how many people have viewed the banner ad (“page views” they call it), or received an “impression” by seeing the ad.

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CPM is a frequently used pay scale in the truck driving industry meaning cents per mile. Companies that use CPM wages pay their drivers a certain amount for every mile they drive. For example, if you drove 1,000 miles and your employer paid $.50 CPM, you would earn $500.