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What does CPM and CPC stand for?

April 26, 2017CPC CPM stand

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What does CPM and CPC stand for?

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• CPM stands for cost-per-thousand-impressions. This type of ad unit pays a certain amount for every thousand times a CPM ad unit is displayed. For example, if a campaign is paying $5.00 CPM and your site displays ad units from that campaign 50,000 times, you will earn $250.00. • CPC stands for Cost-Per-Click. Publisher sites will generate this type of revenue when a viewer clicks on an ad unit paying CPC rates.