What does CPC mean?
CPC (Cost Per Click) is a measure of what it is costing you to generate one click on a certain ad. Evaluating the Cost Per Click makes it possible for you to consider the cost of getting the attention of one viewer, regardless of whether or not the viewer converts to a buyer. Many companies assign some value to the exposure that is gained from clicks on an ad — specifically, those that do not convert to purchases or other such actions. To calculate the CPC, divide the advertisement expense by the total number of clicks on an ad. Example: Advertisement Expense = $40,000 Clicks on Ad = 230,000 Cost Per Click = $.
