What does corporate philanthropy mean to business development?
With proper planning and forethought, philanthropy can have a direct impact on how you grow your business. It leads to improved standing in your community, improved stature with people you’d like to hire, and it provides many networking opportunities. Do you have any tips for targeting and narrowing opportunities? We recommend investing in interests related to your company, your employees, customers or others that you want to influence. Business is all about relationships. When you find common interests with employees and customers, it gives you a chance to build relationships. Philanthropy may start with an employee volunteering for an organization, which could evolve into the employee gaining corporate sponsorship, and a long-term relationship between the employee’s company and the organization they volunteered for. You have two primary choices: direct donations or corporate sponsorships. Often you can manage your sponsorship, which means you have more control over your involvement a
