What does Cinetic do specifically in terms of marketing films?
Horton: That’s a big part of what we do. We have these deals with Amazon, iTunes, Hulu, Netflix. We could take a film that a filmmaker gives us, put it up there, wipe our hands and walk away—but we wouldn’t be a good company if we did that, and it wouldn’t be fun. So we staffed up in terms of resources committed to marketing. We’re very active in social media, through our Twitter, through our Facebook…it’s just about signaling to the public where consumers can find these films.
