What Does/Can a School Public Relations Professional Do For a District?
A school public relations person handles these major functions: • Public relations counsel – Provides public relations counsel, taking a proactive stance. Anticipates problems and provides solutions. • Communication with internal and external publics – Handles all aspects of the school district’s publications such as its external newspaper and internal newsletter, among others. • Media relations – Writes news releases for all local newspapers/TV/radio; works to get media coverage of school district news. Serves as the media’s liaison with the school district. • Budget/bond issue campaigns – Stays closely attuned to the entire budget-making process and promotes community input. Develops budget/bond issue campaigns and publications. • Communications planning/crisis communications planning – Writes/develops a communications plan for the district, detailing how to reach its internal and external publics; writes/develops a crisis communications plan of reaching publics, gathering the facts
Related Questions
- If an individual is employed by a public school district, does TEACH allow them to enter their own professional development hours?
- We e a small district or charter school without a lot of money. How can we afford a professional Web site?
- What Does/Can a School Public Relations Professional Do For a District?
