What does % cacao actually mean?
According to the Chocolate Council of NCA, % cacao (also called, % cocoa) “refers to the total content of ingredients derived from the cacao (or cocoa) bean. This includes chocolate liquor, cocoa butter, and cocoa powder.” In general, the higher the cacao content, the healthier the chocolate because cacao is the portion of chocolate that is highest in antioxidants and nutrients.