What does bubblicious and dentyne both have in common?
LONDON – Cadbury Schweppes has added brands including Bubblicious, Dentyne, Chiclets and Halls cough sweets to its portfolio after acquiring chewing gum firm Adams Confectionery in a $4.2bn (£2.7bn) deal. The company, which also owns Bubbaloo and Clorets, is the world’s second-biggest chewing gum business after the Wrigley Company. Cadbury bought Adams from Pfizer, the pharmaceutical giant. However, analysts are suggesting that the figure of $4.2bn was too high for Adams, which had been valued at around $4bn by some industry experts. Other food giants in the running for the business are thought to have included Nestle and Kraft Foods. However, there were some suggestions that Cadbury had overpaid for the business. The market for chewing gum is growing faster than chocolate around the world. Even Singapore recently lifted its infamous ban on chewing gum, after pressure from US trade policy negotiators. Cadbury is a dominant presence in the UK confectionery market, but is relatively smal
These additions include more flavours for Trident, Dentyne, Stride and Bubblicious brands. Trident, the leader of the US market, was expanded with two … Sources: http://news.google.com/news/url?sa=t&ct2=us%2F0_0_s_0_0_t&usg=AFQjCNFUaks5WFXIe34yhZjTi2zCB9pS_w&sig2=dsmI12YkFOD-xMGwndJCsw&cid=0&ei=I8TVSvicE4LK8AT976uLAQ&rt=SEARCH&vm=STANDARD&url=http%3A%2F%2Ffoodbizdaily.com%2Farticles%2F93215-cadbury-launches-more-chewing-gums-into-the-american-travel.
