What does Bridge Ratings do?
Answer – Bridge Ratings researches the media behavior of consumers across the United States in markets of all sizes. Media behavior is tied to traditional radio as well as satellite radio, Internet radio, and other digital media such as MP3 players and podcasts. The company’s clients include operators of traditional radio stations seeking to better understand their audiences and how technology may be impacting listening behavior. Other clientel include telecommunications companies, satellite radio companies, investment firms seeking to confirm ‘street’ rumor, universities and non-media companies that have a need to track consumers. In a phrase, Bridge Ratings enables our clients to Navigate the Future(tm). Bridge Ratings also provides audience behavioral insight so our clients know the “why” and the “what” of radio audience behavior . Our audience attrition studies have been instrumental in the industry’s awareness of audience behavior with regard to commercial spot loads. In recent mo
