What does Authentic, Transparent, or being Human look like?
• Training and entrusting employees to build real relationships using these tools • Admitting when you’re wrong • Asking the community for help, working with the community to build better products • Showing your strengths –and weaknesses –in a public forum • Showing more of unique side of the employees (that you invested in) in addition to your products, technology, and services • Realizing the brand is actually owned by the community and not just the MarCom brand police Sadly, in most cases, many brands will not go the full distance to show their transparency and humanside –despite that customers are doing this –and will continue to hide behind the crest. But for those that go the full distance and trust employees to build real human relationships, they won’t achieve their full potential.
