What does an outreach strategy look like?
An outreach strategy will need to identify your target audience, community screenings, broadband and educational distribution and accompanying study guide materials. This is primarily the filmmakers responsibility but would be strengthened through collaboration with a charity that integrates the completed documentary into other projects they may be involved in. This is an area that could attract private funding that is specifically targeted towards distributing the documentary through the community and educational market. Documentary Australia website lists organisations that specialize in creating accompanying materials. See Our Community/World of Documentary at www.documentaryaustralia.com.au for links to relevant organisations.
