What does an advertising copywriter do?
An advertising copywriter is part of a team that creates advertising and marketing materials, such as print ads and television commercials. Some copywriters work in an ad agency, some work in a corporate marketing department. Others, such as myself, work freelance. In a broad sense, a copywriter writes copy – the headline and text in an ad or all the words in a television or radio commercial – but in real life it is seldom that simple. Whether at an ad agency or within a marketing department, a creative team usually consists of a copywriter and an art director, and creating an advertisement is a joint effort with considerable overlap. In addition to writing ads and commercials, copywriters also write brochures, websites, sales kits, displays, sales letters, and other marketing support materials.
