What does “aligning performance management with strategic objectives” mean?
There is no point trying to manage your business with information unless you understand how changes in that information help or hinder you achieving your purpose. First you need clarity of objective but then you need the correct measures or indicators to let you know that you are heading towards that target. If your objective is to sell more “widgets” simply knowing your sales figures last month is not really helping as it doesn’t provide enough information with which to identify the source of possible issues. An “aligned” solution may include knowing your; widget prospects numbers, widget prospect conversion rates, average widget sale values, frequency of widget purchase. Now we can start to understand what is going on and put in place strategy to improve each measure. We describe such information as properly aligned to achieving an objective. [up] More questions to be added.
