What does a visual merchandiser do?
A visual merchandiser is responsible for the ‘look’ of the store. He/She designs the look of the store window and takes care of the interior displays. Displays need to be changed regularly to break the monotony. The themes around which designing takes place can be devised by a number of factors, like the seasons of the year, important events in the calendar (Valentine’s Day, Diwali or Christmas) or current fashion and trends. So a VM has to conceptualise and design every aspect related to the ‘look’ of the store. In larger retail chains, visual merchandisers coordinate with the head office and other design teams to ensure uniformity with the corporate brand or image. Outlook The future of this sector seems bright. Retail is bound to grow and the increasing awareness among retailers about the positives of visual merchandising for a store will lead to greater job openings. Just keep your flair for colour, balance and composition up–to -date and you might just be working with your dream
