What does a typical mystery shopping assignment entail?
Mystery shopping assignments can vary widely and that’s part of the appeal! Shoppers are always required to carefully review the written guidelines and the questionnaire in advance so they know the specific things they are to evaluate. Often the assignments involve going to a store, visiting specific areas of the store, and engaging in a transaction. All the while, shoppers must be making mental notes on things like cleanliness, whether or not they were greeted and/or thanked, how long the line was, etc. After you leave the store, you make written notes on your printed copy of the questionnaire (while out of view of the store). Then you return home and submit the questionnaire online. Most of the time the questions asked are objective ones. At times shoppers are asked for their opinions, but most commonly they are asked to just state the facts.
